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Toolkit Contents

2007 PAO Academy Powerpoints

  21st Century Marketing
  CAP Marketing Initiatives
  Crisis Communications 101
  Crisis Communications 101 handout
  Customer-focused Online Experience
  How to Weather a CAP Crisis -- Biondo
  How to Weather a CAP Crisis -- Joyner
  How to Write a PR Plan
  Media Relations
  Media Relations Interview Guide
  Media Relations Interview Tools
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CAP 101 Briefing

  CAP 101 Briefing
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Engaging the Media

  Engaging the Media
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Tracking Cycle of PA Success

  Tracking Cycle of PA Success
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